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Strategic Issues Facing Organizations
VALUATION VOLATILITY
Vexation and disorientation take over as stable stock prices
fluctuate and objective valuation standards change. Diverse
drivers such as greed, intangible value, analysts with conflicts-of-interest,
terrorism, poor corporate ethics, and skeptical investors
create long-term instability and uncertainty.
LEADERSHIP INSECURITY
As well-developed, once successful habits and intuition no
longer apply in this changing environment, the profound feeling
of fear and inadequacy now afflicts executives and managers.
Leaders find the new necessities of sharing power and fostering
interdependence overwhelming — particularly as they
realize they are sorely lacking newly needed diversity. Anxiety
mounts as these same executives realize that their top people
may not be the right people going forward.
COMPETENCY ADDICTION
Confronted with uncertainty, many businesses unconsciously
turn to outdated mindsets and business behaviors. Once successful,
these seemingly tried-and-true methods may fail in delivering
desired results. Though applying old mindsets feels comfortable,
the vast ineffectiveness of these methods wastes precious
resources, and quickly debilitates organizational vigor.
STRATEGY TRAGEDY
A startling feeling of failure and doubt can emerge as carefully
honed strategies simply don’t produce expected business
results. Linear strategy development and implementation used
to produce long-term success. However, as executives became
increasingly divorced from operations in the ‘90s, execution
skills and discipline dissipated. Strategy creation and execution
are much more complex in tomorrow’s world, demanding
realism and discipline that are in startling short supply.
CUSTOMER CONUNDRUM
Smarter, “infomated,” newly demanding, highly
discriminating customers are driving shifts from mass markets
to multiple-niche markets. Organizations can feel confused
and pulled in multiple directions (fragmented) as they try
to please these complex customers. They find themselves in
new relationships with sophisticated consumers at all points
along the value chain.
TALENT TANTRUMS
Gaps in essential staff skills and competencies, coupled with
the volatility of employee commitment, results in the organization
feeling it is unfit to compete and innovate. The challenge
is to recruit and retain the most valuable talent. However,
many organizations feel fragmented and unattractive to the
vibrant knowledge-workers who can bring innovation.
ALLIANCE ANGST
Anxiety emerges from managing the numerous, diverse relationships
needed to conduct business in today’s changing world.
Multiple temporary relationships require new assurances of
fairness and protection. There is a sense of loss, as long-term,
established partnerships wither away and organizations experience
the uncomfortable risk present in the face of ambiguous, shorter-term
partnerships.
TECHNOLOGY INFRASTRUCTURE ILLS
An increasing amount of powerful technology that is difficult
to combine with outdated systems leads to the collision of
legacy systems (technological, cultural, and organizational)
with new connective technologies. Peer-to-peer architectures
accelerate the need for “outfrastructure” —
robust infrastructure networks that seamlessly connect outside
members to insiders. The challenge of integrating technology
can cause frustration, blundering, and a feeling of ineptitude.
IDENTITY CRISIS
As market-share shifts, brands will erode as traditional IP
(intellectual property) weakens. Identity is fragmented in
response to membership in multiple networks, and the resulting
interconnectedness of individuals and organizations. Questions
about core purpose and values surface concerns about belonging.
There is often tension between individual and organizational
identity.
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